Your Message, Your Ideas, Your Meaning
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"Buy this book for yourself right now! Recommend it to your colleagues and customers. Get the word out! If you want to increase your influence and connection with your Hispanic associates--this is the book to show you how."
Jill Lublin, International Speaker, Best Selling Author of
Guerilla Publicity and Networking Magic |
 Getting Across is the first book in the CrossTalk Series. It is the first and only book on cross-cultural communication focusing on Latino communication styles.
It discloses the secrets to reaching your Hispanic customers and co-workers. It brilliantly bridges the gap between Latinos and mainstream Anglo Americans by disclosing the top Latino cultural values and contrasting them to Anglo American values.
Getting Across shows you how to reach Latinos by understanding their top values and how their values impact beliefs, behaviors and communication styles.
Dr. Jo Ann Piña, a nationally acclaimed speaker on the topic of cross-cultural communication, has packed this groundbreaking resource with expert advice, valuable tips and the secrets nobody knows about reaching Hispanics.
Get your copy now.
Hispanic Americans are now the largest U.S. Minority group and an ever-powerful multicultural business market. Learning to communicate and interact with Latinos as effectively as possible is just good business sense. All communication is cultural--it draws on ways we have learned to speak and convey nonverbal messages.
In today's global economy, cross-cultural communication occurs frequently in your everyday life, in the workplace, during a sales transaction and even with your neighbors. Ideally, you and I should be carefully taught--to understand, to communicate, to connect--but, realistically we are not.
When you understand your own values, as well as the values of the individual with whom you are interacting, you can pinpoint and decode communication subtleties. Otherwise, cross-cultural misunderstandings or collisions occur which may lead to conflict, lost productivity or worse grievances and lawsuits.
For this CrossTalk Book, hundreds of Latinos shared their cross-cultural collisions with Dr. Jo. In this groundbreaking book, you'll meet 15 Latinos and get captivated by their stories and challenges. Each chapter contains an engaging, true cross-cultural encounter between a Latino and a mainstream Anglo American, a discussion of the cross-cultural misunderstandings plus valuable tips and expert advice you can apply immediately.
Order your copy now.
In today's multicultural society, as a manager you must lead a team of individuals with diverse ethnic, racial and cultural backgrounds. How can you effectively lead or co-exist if you lack the cross-cultural communication necessary? When people come from different cultures, the same words may mean different things, so ideas are confused and understanding does not take place.
As a leader, executive or business owner, when you try to lead a multicultural team, they may understand your words but not really grasp the meaning.
Getting Across gives you the insights and strategies to understand Latino values and how specific values impact beliefs, behavior and communication styles. Understanding these values actually increases your influence and connection with your Hispanic customers and co-workers. Separate yourself from the crowd and give yourself a distinct marketplace advantage.
The payoff?
You'll increase your power, your influence and your company's bottom line.
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