Guess Who's Coming To Business?
As the multicultural population in the US explodes, so does the market potential and multicultural workforce.  Dr. Jo brilliantly bridges the communication gap among Anglo Americans, Hispanics and Asian Pacific Americans. Cultural, ethnic and gender programming often gives words and actions completely different meaning to people of diverse backgrounds. In today's multicultural, multiethnic, dual-gender work environment, we may all be speaking the same language, but we certainly are not communicating. Understanding the cultural values and customs of other cultures is essential in order to penetrate a cultural market and to reach your multicultural customers and co-workers.

 

Getting Across...Your Message, Your Ideas, Your Meaning
Hispanics are now the largest minority group in America.  Dr. Jo can guide you and your staff to understand Hispanic/Latino values to better influence and motivate your Hispanic co-workers and customers.  By understanding Latino cultural values, you will discover what drives behavior such as communication style and spending behavior to better capture your share of the surging $650 billion dollar Hispanic/Latino spending market.

 

Find out in this entertaining session, corporate secrets that every leader must know those unspoken, unwritten corporate norms that can derail your career or propel it forward. A corporation's unwritten rules are influence by the founder's and executive leaders cultural and ethnic values.  Often these unspoken rules contrast with the values and beliefs of people from different cultures.  Accelerate your leadership ascent by uncovering your company's unwritten, under-the-table-rules.